Indian Motorcycles® of Sturgis Staff
Staff - Indian Motorcycle® Sturgis

Lauren
General Manager
Name Lauren
Title General Manager

Matt
Sales Manager
Name Matt
Title Sales Manager
Matt was raised just south of Atlanta, Georgia. He lived there until he was a freshman in high school when he moved to Reno, Nevada where he spent his teen and young adult years. Matt loved anything with a motor and got into the car business in 2005 where he met his wife Lauren. The two of them moved to South Dakota and started working for the Vern Eide Group. It was then that they were presented with the opportunity of running the Harley-Davidson store in Iowa. In 2014, that store was sold and they were blessed to have the opportunity to work with the great team here at IMS and look forward to many years to come!

Zsanna
Parts Manager
Name Zsanna
Title Parts Manager
Zsanna lives in Sturgis and has been in South Dakota for a majority of her life. She enjoys riding her Indian through the Black Hills and seeing all the beauty they offer. Zsanna worked her first Sturgis Motorcycle Rally at the age of 14, has worked every single one since, and she looks forward to many more!

Cara
Apparel Manager
Name Cara
Title Apparel Manager
Cara grew up 5 miles West of Sturgis, in a little town called Whitewood, SD. She attended school in the Meade County School District and graduated from Sturgis Brown High School in 1999. Cara attained a Business Management degree from Black Hills State University in 2006. Cara's favorite things to do include spending time with her awesome dogs, family and friends, camping, riding her Indian Scout, golfing and playing cribbage. Cara's motto "Love life!"

Josh
Service Manager
Name Josh
Title Service Manager
Josh was born in Wyoming and raised in Pierre South Dakota. He started riding at 6 years old and raced motocross from 1996 through 2002. He moved to the Black Hills to be closer to family and his son. When Josh is not working he spends time wakeboarding, fishing, hunting and snowboarding. He also enjoys photography and playing guitar. Josh is Happy to Join the IMS Crew and call the Black Hills his new home.

Aric
Sales
Name Aric
Title Sales
I was born in Painesville, Ohio but grew up around the Rocky Mountains and the Black Hills. As a military brat and Air Force veteran, I've been around the world and hail from a proud military service heritage. I enjoy music, movies, and art as well as riding and hiking around the Black Hills.

Loren aka "LoGar" Garcia
Sales
Name Loren aka "LoGar" Garcia
Title Sales
I was born in Rapid City, SD, moved to San Marcos, TX in high school & lived in the area for 17 years. I've been back in the Black Hills for 20 years now & wouldn't change it for the world! My beautiful wife, Jodi, & I have 4 wild & crazy kiddos, 3 dogs & 2 cats. As you can imagine, we spend lots of time cleaning up toys & fur from around the house! We love to camp, swim & ride bikes in our spare time. Oh & I occasionally get to ride my Indian motorcycle!

Dusty
Sales
Name Dusty
Title Sales
Born and raised in the great Pacific North West lived there for over 40 years.
I worked at Rattlesnake Mountain Harley Davidson the last 5 years before moving to the Black Hills in March of 2019 and fell in love with the scenery, people and the history.
Was blessed to bring my love for the power sports industry to Indian Motorcycle Sturgis.
Looking forward to my first Sturgis Rally here and riding the hills!

John Back
Parts Specialist
Name John Back
Title Parts Specialist
Hey there my name is John!! I moved to Sturgis when I was 12 years old and have lived here ever since! My favorite things to do are hangout with friends, ride the hills, and spend time with my son. I've been riding for 20 years already and am ready for 20 more!!

Randy Ehlers
Service Advisor
Name Randy Ehlers
Title Service Advisor
Randy was born and raised in Sturgis, South Dakota. He was the original shower boy for the men's showers when the Sturgis Rally was held in the upper city park. Randy claims that he is the “Jack of All Trades and Master of None”. Randy started riding motorcycles at a very young age and obtained his license when he was 12. He still likes to ride both dirt bikes and road bikes. Randy is a certified auto-body technician and has wrenched his fair share as well. Randy has been a service mgr/adviser for the past 10 years. Randy is married to his wife Joyce (38 years). Randy enjoys hiking, hunting, and basically anything that involves the great outdoors. Randy's motto, “Live Long and Catch Big Fish”

James
Service Technician
Name James
Title Service Technician

Bob B
AKA Campus Manager, Benny, and the get it done guy
Name Bob B
Title AKA Campus Manager, Benny, and the get it done guy
After a 38 year Career back in Minnesota he semi-retired when he was given an opportunity to come to Sturgis and work at the new Indian Motorcycle Sturgis store. Bob was the first employee on board and started last April to start dolling up our existing building to prepare for our opening. His many tasks include motorcycle deliveries, general maintenance around our buildings and helping out where needed as well as day to day moving bikes and equipment around. "If it’s new or used I likely had my hand on it at one time or another.” When I’m not working I enjoy riding motorcycles which started back in the late 60’s, woodworking and spending time with my friends and family.

Bob C
Handy Man and Super Hero
Name Bob C
Title Handy Man and Super Hero
They call him S. Hero and he has been described as O. Bob and just B. ob so if you break it down its just S.O.B. Before coming to Indian Motorcycle Sturgis bob held down numerous management position and worked as a starving artist with his marvelously hand carved carousel horses. He would say he’s “just a handy man” but to us he is much more! When Bobs not working he likes to be working on cars or wood work.

Stephany Karlson
Apparel
Name Stephany Karlson
Title Apparel
Stephany was born in Rapid City and spent her childhood years in Whitewood, SD, where she currently lives with her husband and 3 dogs. She graduated from Sturgis Brown High School in 2009. Stephany enjoys spending time with her dogs, painting and crafts, and exploring the beautiful Black Hills of South Dakota.